US Politics | We’re a couple that turned my side hustle into a multi-million dollar business… I guess you could say it was in my blood

A COUPLE has turned a side hustle into a multi-million dollar business against all the odds \- and now they're lapping up their success. Diamond experts Olivia Landau and her husband Kyle Simon have an impressive office in the centre of New York that they run their modern jewellery business out of. Olivia Landau is a fourth-generation diamonds expertCourtesy of The Clear Cut Courtesy of The Clear CutKyle Simon, Olivia's husband, saw a ...gap' in the diamonds markets '/ ' Their company \- The Clear Cut \- is an online jewellery business which is attempting to simplify the diamond-buying process and educate customers along the way. Olivia \- a fourth-generation diamond expert \- and Kyle met during a geological course in university and quickly fell in love and married. While they were dating, Olivia set up a jewellery blog that helped people understand how diamonds are processed. The blog was an instant success and so she and Kyle piled their time into developing it into a full-time business. READ MORE ON SIDE HUSTLES PRINTING CASH I made £218k as a stay-at-home-mum with my side hustle - here's how you can PUZZLE OVER I'm a side-hustle pro - I've got an easy way to make £6.5k from home Olivia's father, grandfather and great-grandfather were all diamond cutters or dealers so it's no surprise that she would continue the family trade \- even when her parents discouraged her and warned the industry was in decline. ...I fell in love with diamonds and gemstones and I guess it was in my blood all along,... Olivia said. After her graduation, Olivia started to work for Tiffany & Co.'s flagship store on the engagement floor which is where she ...really fell in love with engagement rings, and diamonds specifically.... She told entrepreneur.com: ...But I wanted to be a little bit more hands-on, so I left Tiffany to work at a large diamond wholesaler here on 47th Street.... Most read in The US Sun FREAK ACCIDENTS Horror theme park deaths of two electrocuted and one thrown 60ft from ride HOME ASSAULT Pelosi's husband hurt in 'hammer attack by assailant who asked where's Nancy' KOURT IT OUT Kourtney fans 'mortified' for her kids as they spot 'gross' detail in new pic SHOPPERS' HORROR 'Two people stabbed to death' at Kohl's as cops urge public to avoid store TEARS ON TV Today's Jenna Bush Hager bursts into tears live on air during emotional segment GIRL POWER Today's Craig replaced by Sheinelle as all-female team takes over desk Kyle, who had also finished a degree at Columbia Business School, saw an opening in the market. When all his friends started getting married, they'd turn to him for guidance knowing he had a connection to the diamond industry thanks to time he spend in Sierra Leone developing a fair-trade diamond-mining company. ...So they'd be like, ...Hey, know a guy who can get me a deal on a ring?'... Olivia said. ...And since I was the one working on wholesale, I was the guy. So I would educate everyone, pick out their diamonds, create their custom rings, and it turned into this fun thing I did on the side.... ...I realized that most people didn't know the first thing about buying a diamond. There was information online, but no one knew what to trust or believe. So I started The Clear Cut for our friends to read about the dos and don'ts, the four Cs.... The four Cs stand for cut, clarity, colour and carat. She also created a presence on Instagram and between 2016 and 2018, transformed her side hustle into a fully-functional business. Now engagement rings are their biggest-selling item. ...Nowadays, young people at that age that they're going to get engaged have all looked on Instagram and TikTok for inspiration for their rings,... Olivia said. The Clear Cut educates customers about the diamond-making process ...They know exactly what they want, and they don't want to compromise the quality, what it looks like, or spend too much for it either.... Starting out with barely any cash, the couple made ...more judicial... decision when it came to their money day-to-day and ploughed it into scaling up the company. Read More on The Sun I-RARE Apple releases special iPhone that only certain people are allowed to own ...We were able to invest in tech and build a very scalable, resilient company,... Kyle explained. ...So regardless of what the past four years have thrown at us, we've always been able to succeed, and we may be entering a recession, 'but ' we are battle-tested and disciplined....

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